Apparent magnitude (m) is a measure of the brightness of a star or other astronomical object observed from Earth. An object's apparent magnitude depends on its intrinsic luminosity, its distance from Earth, and any extinction of the object's light caused by interstellar dust along the line of sight to the observer.

The word magnitude in astronomy, unless stated otherwise, usually refers to a celestial object's apparent magnitude. The magnitude scale dates back to the ancient Roman astronomer Claudius Ptolemy, whose star catalog listed stars from 1st magnitude (brightest) to 6th magnitude (dimmest). The modern scale was mathematically defined in a way to closely match this historical system.

The scale is reverse logarithmic: the brighter an object is, the lower its magnitude number. A difference of 1.0 in magnitude corresponds to a brightness ratio of ${\displaystyle {\sqrt[{5}]{100}}}$, or about 2.512. For example, a star of magnitude 2.0 is 2.512 times as bright as a star of magnitude 3.0, 6.31 times as bright as a star of magnitude 4.0, and 100 times as bright as one of magnitude 7.0.

Differences in astronomical magnitudes can also be related to another logarithmic ratio scale, the decibel: an increase of one astronomical magnitude is exactly equal to a decrease of 4 decibels (dB).

The brightest astronomical objects have negative apparent magnitudes: for example, Venus at −4.2 or Sirius at −1.46. The faintest stars visible with the naked eye on the darkest night have apparent magnitudes of about +6.5, though this varies depending on a person's eyesight and with altitude and atmospheric conditions. The apparent magnitudes of known objects range from the Sun at −26.832 to objects in deep Hubble Space Telescope images of magnitude +31.5.

The measurement of apparent magnitude is called photometry. Photometric measurements are made in the ultraviolet, visible, or infrared wavelength bands using standard passband filters belonging to photometric systems such as the UBV system or the Strömgren uvbyβ system.

Absolute magnitude is a measure of the intrinsic luminosity of a celestial object, rather than its apparent brightness, and is expressed on the same reverse logarithmic scale. Absolute magnitude is defined as the apparent magnitude that a star or object would have if it were observed from a distance of 10 parsecs (33 light-years; 3.1×10¹⁴ kilometres; 1.9×10¹⁴ miles). Therefore, it is of greater use in stellar astrophysics since it refers to a property of a star regardless of how close it is to Earth. But in observational astronomy and popular stargazing, unqualified references to "magnitude" are understood to mean apparent magnitude.

Amateur astronomers commonly express the darkness of the sky in terms of limiting magnitude, i.e. the apparent magnitude of the faintest star they can see with the naked eye. This can be useful as a way of monitoring the spread of light pollution.

Apparent magnitude is really a measure of illuminance, which can also be measured in photometric units such as lux.